Washington, DC-based Conceirge Healthcare Advocacy & Support firm taps NCAA collegiate athlete as brand spokesperson.
Washington, DC – Varsity Care, the Washington DC-based service known for its new Concierge Healthcare Advocacy & Support program for university students, has confirmed a deal with University of Maryland Terps Tight End, Chigoziem “Chig” Okonkwo for the upcoming college football season. Okonkwo is one of the first NCAA collegiate athletes to partner with Varsity Care and will serve as a brand ambassador/student spokesperson for the 2021-2022 season. Okonkwo is also one of the first student-athletes to agree to a Name, Image, and Likeness (NIL) deal after the Supreme Court ruled in favor of unlimited education-related benefits in June of 2020.
“We’re thrilled to partner with NFL hopeful tight end Chigoziem Okonkwo from the University of Maryland for the upcoming season,” said Varsity Care’s Founder and CEO Halley Ascher. “His leadership qualities on and off the field are remarkable and something that aligns well with our brand. We welcome “Chig” to the Varsity Care Team, a brand that has strong ties with the University of Maryland and deep roots here in the DC Metro area.”
Okonkwo has agreed to a Name, Image, and Likeness (NIL) deal with Varsity Care, something that the NCAA moved to allow for college athletes effective July 1, 2020. Varsity Care is one of the first healthcare-related organizations to sign a college student-athlete under the new NCAA sponsorship parameters. The partnership includes appearances of Okonkwo on behalf of Varsity Care at corporate and philanthropic events as well as in advertisements. Okonkwo will also share Varsity Care-branded content from his personal social media accounts.
Okonkwo has had an impressive career thus far, most recently leading UMD to a season opener victory over the West Virginia Mountaineers. Now in his senior year, Okonkwo has a strong desire to bring a Big 10 championship back to College Park to cap off a spectacular tenure as a Terp. Okonkwo said he hopes to not only spread the word on the best possible Concierge Healthcare Advocacy and Support program for university students, but also spread the goodwill of support across the community.
“I partnered with Varsity Care because they offer medical support to college students by providing a personal Registered nurse to consult, assist and advise you during stressful healthcare situations,” says Okonkwo, “as a division one player I’m supported in a possible health care situation by my team staff, not all students have this wonderful luxury until now with the availability of the Varsity Care Standard Bundle. It can be very scary, maddening, and confusing for parents and students when a health-related concern arises, many of my fellow students have no idea what to do or where to turn to and our parents can be miles away. Varsity Care is the perfect bridge between parents, students, and medical staff. To me, Varsity Care provides something I already enjoy and now all students and parents can feel very secure knowing they have on their side a highly trained and qualified registered nurse for advice and support.”